From free to profitable
North Highland Steel
How Parkify turned one of the Atlanta BeltLine’s last free parking operations into a $40K/month revenue asset — without disrupting a single tenant.
Transforming Free Parking Into Revenue Opportunities.
When Parkify took over parking management for North Highland Steel in 2024, the property — owned by Perennial Properties — was operating as one of the last free parking facilities along the Atlanta BeltLine. There was no revenue, no enforcement, and no structure.
Perennial Properties had deliberately avoided paid parking after previous bad experiences with parking operators and an absence of technology capable of handling the complexity of a mixed retail environment. The result: a 175-space parking deck operating well below its potential, inefficient space usage, no visibility for retail tenants, and zero monetization of adjacent on-street parking.
Parking Inefficiencies Limiting Property Performance
Ownership was reluctant to introduce paid parking due to previous negative experiences with parking operators & the lack of technology to effectively manage monthly parkers and customer validations. The 175-space retail parking facility operated without enforcement, allowing residents to occupy spaces intended for shoppers and reducing parking availability for paying customers. Additionally, the property's 13 retail tenants had no reliable system to track or validate customer parking, negatively impacting the overall visitor experience. On-street parking also remained entirely unmonetized, preventing the property from realizing its full revenue potential
GREYSON B
Asset Manager - Perennial Properties
Parkify identified an opportunity to turn our underutilized, unmonetized deck into a reliable revenue stream. We’ve been able to reinvest that income to improve and increase the value of our properties across metro Atlanta.
Smart parking management focused on revenue, efficiency & Tenant.
Seamless operations for retail & residents
Implemented a structured paid parking system that balances revenue generation with convenience for shoppers and residents alike.
Developed a custom validation workflow for each of the 13 retail tenants — giving them the ability to track and comp customer parking for the first time.
Established enforcement protocols ensuring residents park in designated areas, keeping shopper spaces consistently available.
Maximizing every parking asset
Actively managed all 175 deck spaces to maximize availability and turnover for retail patrons.
Converted adjacent on-street parking into paid inventory, improving both revenue and traffic flow.
Introduced technology for validations, enforcement, and monthly parker management — giving the ownership group real-time data and control
$40K+
Average monthly revenue earned
175
The managed parking spaces
13
Retail tenants served
North Highland Steel is now one of Parkify’s highest-performing assets on the BeltLine. By layering technology, structured enforcement, and a tenant-first validation program on top of previously idle inventory, Parkify transformed a cost center into a consistent revenue stream generating over $40,000 per month on average. The property’s long term value has increased, retail tenants have a tool they’ve never had before, and Perennial Properties has a parking partner they can trust — one that handled the entire transition without disrupting a single business.
Information
Property
North Highland Steel
Location
1111 24th St N, Birmingham, AL
Category
Entertainment / Mixed Use
Neighboring Demand
Protective Stadium · Legacy Arena
North Highland Steel
Birmingham, England
The Future of Parking Is Profitable, Automated, and Effortless.
Parkify replaces outdated systems with AI-powered automation that increases revenue, reduces overhead, and removes complexity—without sacrificing control.
