Technology-Driven Parking Management Turnaround
Smart systems designed to simplify parking operations. Faster flow, better control, and a seamless experience.
Technology-Driven Parking Revenue Transformation
Following the rollout of Parkify’s technology platform and a return to true 24/7 parking management, Prominence has experienced a significant turnaround in revenue performance. By removing tenant-controlled parking practices and allowing the platform to operate as designed, the property is now capturing revenue accurately, consistently, and at scale.
Automated Parking That Nearly Tripled Revenue Performance
Below is a snapshot of key performance data we plan to use to develop a formal case study. This data highlights revenue trends before & after the implementation of Parkify’s technology, illustrating the operational and financial impact of transitioning to a fully automated, gateless parking management program.
Even without a full month of data due to a partial rollout and a holiday interruption—the operation generated over $50,000 in November. Prior to implementation, monthly parking revenue typically averaged $15,000 with $18,000 considered a strong month. In its first operational period, Parkify nearly tripled historical revenue performance.
ETHAN
Founder & Director
Parkify transformed parking at Prominence. Revenue increased significantly while the gateless system created a smoother, more efficient experience for tenants, visitors, and daily parking operations system.”
Legacy Parking Operations Limiting Revenue Growth
Before implementation, the parking operation relied on legacy practices, manual controls, and tenant-managed access. These factors led to revenue leakage, inconsistent enforcement, limited visibility into utilization and demand, and suboptimal pricing and space turnover.
Fully Automated, Frictionless Parking Management System
Parkify deployed a fully gateless, frictionless parking management system, supported by automated LPR-based enforcement, real-time compliance monitoring, automated billing, data-driven pricing and utilization insights. By eliminating manual processes and legacy controls, the platform now monitors utilization, verifies compliance, and captures every transaction automatically.
Parkify’s technology directly increased NOI by:
Capturing every paid transaction through automated LPR-based enforcement
Eliminating revenue leakage associated with outdated systems and manual validation
Maximizing transient revenue via improved space turnover and dynamic rate management
Reducing operational overhead by automating monitoring, alerts, payments, and reporting
Providing real-time data visibility to ownership for smarter pricing and operational decisions
Gateless Parking Experience With Automated Operations
The operation is now fully gateless, creating a seamless parking experience where customers simply park, pay, and go—without tickets, gates, or confusion. Automated compliance verification reduces congestion, eliminates bottlenecks, & significantly improves the overall perception of the property’s parking operation.
Data-Driven Parking Delivering Measurable Asset Growth
Prominence is a clear example of how a technology-driven parking management approach can transform an asset—enhancing customer experience while materially increasing revenue and NOI. This outcome aligns directly with Hudson Advisors’ goals and demonstrates the measurable impact of modern, data-first parking operations.
Three event-cluster months (Oct, Dec, Mar) drove $57K+ in combined revenue. 100% of Topgolf guest validations processed at $0 cost to the guest. zero CapEx to stand up.
Prominence Buckhead
Property
Atlanta, GA
Location
Mixed Use
Category
Protective Stadium · Legacy Arena
Neighboring Demand
Prominence
Atlanta, GA
Information